The platform is rolling out a new feature that allows them to cut down on the volume of artificial intelligence-produced content appearing in their timelines. This move comes as the platform revealed that it now features over 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a widespread launch. This advancement comes amid a increase in AI-generated material, fueled by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly one in 10 of the quickest rising video streams on a popular video site primarily display AI-generated videos. A large amount of this content is considered low-quality AI content, a term for substandard, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that a lot of users appreciate content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the ability to adjust the amount of that, according to their own preferences,” commented a company executive.
Volume and Proportions
TikTok announced that there are now 1.3bn videos on its app labeled as artificially created. Collectively, over 100 million media items are submitted to the app daily, making clips made by AI a limited percentage of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the level of AI content they view by accessing the “manage topic” setting in the application and choosing AI-made media. Further subjects that are already be controlled under the filter cover news, style, cosmetics, and movement.
Platform Guidelines
The platform’s policies require users to label lifelike artificially created content, and it prohibits dangerous AI impersonations of celebrities or crisis events. Any authentic-looking AI-generated clip that is without a tag can be taken down under its community policies.
Furthermore, the app will from now on add an “AI-made” watermark to content created with its own AI tools, or detected by an industry-wide initiative for recognizing artificial media. This measure is intended to stop users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is additionally introducing a $2m educational fund for experts and institutions to produce informative material about using AI responsibly. This project will support educational bodies dedicated to educating coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, following controversy over intentions to make redundant hundreds of content moderators in the United Kingdom. It is planning to cut hundreds of positions in its user protection department in London, with labor groups and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A senior executive stated that people-led review would remain essential, but automated tools can shield workers by eliminating the most graphic content ahead of it is viewed by humans. The platform reported a notable drop in shocking and graphic content seen by content reviewers over the previous year due to intervention by its AI tools.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have staff as involved in the system, but we also think it’s extremely critical to reduce exposure to unsafe media as swiftly, which is why a significant AI assistance is really helping us operate efficiently.”
